How to Make a Dynamite Press Packet

Your press packet is one of your most important promotional tools. It will have a significant impact, positive or negative, on the media, booksellers and others that receive it . You should take some time and really develop an effective press packet.

Your press packet should include the follow:

photograph (4x6 is the cheapest and is okay but 5x7 is better)

biography

copy of bookcover with book synopsis on the back

newspaper articles

reviews

reader comments

bookseller comments

calendar of events

It is important that each of the items included be of high quality. Try to use color if possible and make sure the text is clear. Don't send xerox copies that can't be read. Retype reviews and newspaper articles and print them on good paper so they can be easily read and look impressive. If possible duplicate the logo or letterhead of the source of the article or review to make it look more genuine.

If you need help with your press packet call feel free to call Lisa for advice.